Mountain Bike United Cookie Policy

Effective Date: August 10, 2026

Introduction and Scope

This Cookie Policy (‘Policy’) explains how and why Mountain Bike United (also ‘we,’ ‘us,’ or ‘our’) uses cookies and other similar technologies (‘cookies’) on our platform, including the related mobile applications, products, websites, technology, software, and services (collectively, ‘Services’). As used in this Policy, the words ‘Mountain Bike United,’ ‘us,’ ‘our,’ or ‘we’ means H&I Adventures Ltd, Mountain Bike United, located at No1 Bunchrew, Bunchrew, Inverness, IV3 8TA, Scotland. This Cookie Policy applies to Mountain Bike United’s platform and Services as part of your use under Mountain Bike United’s Terms of Service.

Capitalised terms not defined in this Policy have the meanings given to them in our Terms of Service. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Unless otherwise stated in this Policy, our Mountain Bike United Privacy Policy applies to the data we collect via cookies. This Policy plays a critical role in ensuring transparency about our data collection practices and maintaining trust with the Mountain Bike United community of mountain biking enthusiasts.

What Are Cookies and Similar Technologies

A cookie is a small data file of letters and numbers that may be stored on the device you use to access the Services, which contains information about your browser and online activity. We store cookies on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. Some of the cookies placed on your device through our Services are first-party cookies, meaning we place them directly. Others are third-party cookies, meaning third parties (like Google) place them on your device through our Services.

We use session cookies and persistent cookies. Session cookies are temporary and usually last for the duration of a single session. They are deleted or removed when you close your browser. Persistent cookies are stored on your device until they expire on a set date, or until deleted manually.

We also use similar technologies, such as tags, pixels, and local storage. We include these technologies when we refer to ‘cookies’ in this Policy. These technologies enable us to recognise and count the number of visitors and to see how visitors move around our website when they are using it.

How Mountain Bike United Uses Cookies

We use cookies to allow our Services to operate, to increase the functionality and efficiency of our Services, to analyse how to improve our Services, to tailor the content and information that we display to you, to provide you with targeted advertisements, and to fulfil other legitimate purposes as described below.

We use four main categories of cookies:

Essential Cookies (Strictly Necessary Cookies)

These are cookies that are required for the operation of our website and for Mountain Bike United to provide the Services to you. For example, we use essential cookies to authenticate users, block malicious use of login credentials, shield unauthorised access to user data, and keep you logged in based on your preferences. These essential cookies are always enabled because our website won’t work properly without them. They include cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. You cannot decline these cookies.

Functional Cookies

These are used to enhance how our Services work and to recognise you when you return to our website. For example, they enable smoother navigation, remember your preferences, and support a more personalised user experience. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Performance Cookies (Analytical Cookies)

These are used for measuring and understanding how our Services operate, how they are used, and how they can be optimised. For example, we may count website visits and traffic sources, see which webpages are the most popular, or analyse how visitors move around our website so that we can measure and improve the performance of our website. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Targeting Cookies

These are used to provide relevant ads by remembering your activity on the websites you visit. These cookies may be used to advertise Mountain Bike United on third-party websites, for targeted advertising or other personalised content, for ad measurement, and to analyse website traffic and trends. We may share your information with third parties for these purposes. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

Detailed Cookie Information

You can find more information about the individual cookies we use and the purposes for which we use them in the table below. The table provides comprehensive details about each cookie. Each cookie serves a specific function to enhance your experience on the Mountain Bike United platform, that helps us understand and improve our services for the mountain biking community.

Cookie Title/ Name	Purpose	More Information
Session Authentication auth_session	Essential for user authentication and maintaining secure login sessions. This cookie is required for accessing your Mountain Bike United account and protected areas of the platform	Session-based, expires when browser closes
User Preferences user_prefs	Stores your personalised settings including language preference, content filters, trail difficulty preferences, and display options to enhance your browsing experience	Persistent, 1 year
Analytics Tracking _ga, _gid	Helps us understand how visitors interact with our platform by collecting and reporting information anonymously. Used to estimate audience size and usage patterns	Persistent, _ga: 2 years, _gid: 24 hours
Marketing Cookies _fbp, _gcl_au	Used by Facebook and Google for advertising purposes, including targeting ads based on your interests and measuring advertising campaign effectiveness	Persistent, 90 days
Security Token csrf_token	Essential security cookie that protects against cross-site request forgery attacks, ensuring the safety of your interactions with the platform	Session-based
Remember Me remember_token	Allows you to stay logged in across browser sessions when you select the ‘Remember Me’ option at login	Persistent, 30 days
Shopping Basket cart_items	Stores items you’ve added to your shopping basket for Mountain Bike United merchandise and services, enabling a convenient shopping experience	Session-based or 7 days
Content Personalisation recommendations	Tracks your trail preferences, riding style, and content interactions to provide personalised trail recommendations and community content.	Persistent, 6 months
Performance Monitoring	Measures website performance and loading times to help us optimise the platform speed and user experience	Session-based
Cookie Consent cookie_consent	Records your cookie preferences and consent choices to respect your privacy settings across visits	Persistent, 1 year

Third Party Cookies

Please note that third parties may also use cookies on the Mountain Bike United platform, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies . Third-party cookies are placed on your device through our Services by external partners such as Google Analytics, advertising networks, and other service providers who help us analyse website usage, measure advertising effectiveness, and deliver personalised content. To deactivate the use of third party advertising cookies, you may visit the relevant consumer page to manage the use of these types of cookies through available consent management solutions. Some online tools, such as the Digital Advertising Alliance’s Browser Check, may allow you to choose how cookies are used throughout the web based on your device and browser. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout. Residents may opt-out of online behavioural advertising served by participating member organisations by visiting appropriate regional opt-out pages or through mobile device settings, where available.

Managing Your Cookie Preferences

You can manage your cookie preferences at any time, including to disable or revoke consent for cookies not categorised as essential, by changing your cookie preferences. You have several options to control and manage cookies on the Mountain Bike United platform. You can choose which analytical, functionality and targeting cookies we can set through our cookie preference controls. Strictly necessary cookies are always active and cannot be disabled as they are essential for the Services to function properly. Analytical or performance cookies, functionality cookies, and targeting cookies can be individually controlled and set to OFF according to your preferences. You can also choose to ‘Reject All’ cookies in the cookie banner, though this will not affect essential cookies which must remain active.

Your mobile device may have privacy settings that allow you to limit the use of advertising identifiers to personalise ads based on your interests. Most browsers allow you to adjust your cookie settings. Different browsers make different controls available to you, so check your browser settings for more information. Generally, your browser will offer you the choice to accept, refuse or delete all cookies, or third-party cookies on a website, or those from specific websites.

However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. If you restrict our capability to set cookies, you may limit the full functionality of Mountain Bike United, which could make some of our services and features unavailable to you. Except for essential cookies, all cookies will expire after their specified expiry period as detailed in our cookie table.

Changes to This Policy and Contact Information

If we make changes to this Policy, we will post the revised policy and its effective date on our website . Mountain Bike United reserves the right to update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We encourage you to review this Policy periodically to stay informed about our use of cookies and related technologies. Any changes will be effective immediately upon posting the updated Policy on our Services. Your continued use of the Mountain Bike United platform after any such changes constitutes your acceptance of the new Cookie Policy. If you have any questions or concerns about our use of cookies, you may reach us or send us an email at the contact information provided for H&I Adventures Ltd, Mountain Bike United, located at No1 Bunchrew, Bunchrew, Inverness, IV3 8TA, Scotland. We are committed to transparency and welcome any inquiries from our mountain biking community regarding our cookie practices and this Policy.